BRANDING

Branding is the process of creating a distinct identity for a business or person in the minds of the public. It can include a company's name, logo, values, mission, and tone of voice, as well as the quality of its products, customer service, and pricing. 

Your brand is how you are viewed in the eyes of your customers, your competition, and your community. Branding decisions you make now will shape customer perceptions, determine the trajectory of your business, and guide every decision going forward. That’s why it’s important to take your time with this step.